Threat Intelligence

About Customer

A Threat Intelligence emerging company headquartered at Singapore providing Threat Intelligence platform services as SAAS. The platform provides Digital Asset Protection, Brand Protection and Threat Intelligence Advisory services to clients across India and Mid East

Challenge Faced

The company is an emerging startup and is now competing with regional and global peers. Company wants to extend their reach and grab wallet share from South Asia, Europe, North & South Americas and Africa region. However, the company management wants to have clear idea on market opportunity, wallet share available. Competitive capabilities and related information before venturing into new markets.

Solution

To prepare a global market competitive analysis framework and comparative index for entry of company into global and emerging markets. Also prepare a Go-To-Market (GTM) strategic plan for company to decide on entry into new markets based on Market share, Wallet share and growth.

This report will enable company to take a decision wrt entry to new geographies and also to harden their Threat Intelligence services and platform features to compete at global level

Technology Areas Recommended and Included in Architecture

Identified and selected 6 global players based on market share, geography and services focus

Conducted market analysis for TAM/SAM of Threat Intelligence opportunity across multiple geographies

Conducted Comparative analyses with 6 selected global players in terms of Platform Services, Features, market share, coverage and key USPs

Conducted a Competitive analysis of client’s platform and identified areas of change/improvement/new additions

Created a strategic GTM model for entry to new markets

Pricing index and service positioning to different geographies

Benefits of Engagement to Client

Decision points for entry to new markets

Decision support for new platform features and/or changes to existing platform feature set

Decision support for enabling/launching new services

Define price points and new market business vision